Block launches Encorp into Australian market

Block has launched an integrated marketing campaign for Malaysian property group Encorp Development’s first foray into the Australian market. The Residences on McCallum Lane is a 28-apartment development located on the river’s doorstep, overlooking the city.

 

Block was engaged as an agency that could bridge local knowledge with international experience to deliver a campaign that could appeal to both Australian and Malaysian audiences. We created a high-end brochure, out of home and digital media, and a series of press advertisements to market the luxury apartments to both markets.

A heavy use of ambient photography paired with architectural renders was enlisted to reach potential investors without resorting to a typical ‘lifestyle’ look and feel.

To date, Encorp has sold 65% of the development, with more interest currently being garnered locally and internationally.