FYI Report: October 2011

In this issue of FYI we’re discussing the ‘now-ism’ and how you might apply it to your business.  When people are looking for a specific product, they want to be able to find it easily and at a reasonable price. Your customers will quickly scan their options and make a choice based on current circumstances and environment. Then, they move on. Consequently, brands need to be ready and present in the here and now.  Click on the document below for a PDF of the full report.