Block welcomes back Perth Festival
Block is excited to welcome back the Perth International Arts Festival to its roster of clients in a move that will see the two working together for a second time. Block also worked with the Perth International Arts Festival as their strategic partner from 2005-2009.
“After a long association with the Festival, it is great to be back working with a brand we have always loved and with an artistic director with such a fresh vision,” said Block’s Creative Director, Mark Braddock.
In the Festival’s second year with artistic director Jonathan Holloway, Block will create a new campaign and brand system that will be integrated into all of the Festival’s communications for the 2013 event, which begins in February.
“Block has a long tradition of branding multi-arts events and we look forward to creating work that will market the State’s premier arts event and define its place on the international scene,” said Braddock.
Founded in 1953 by the University of Western Australia, the Perth International Arts Festival is the longest running international arts festival in Australia, and Western Australia’s premier cultural event. The Festival has developed a worldwide reputation for excellence in its international program, the presentation of new works and the highest quality artistic experiences for its audience. For 60 years, the Festival has welcomed to Perth some of the world’s greatest living artists and now connects with over 800,000 people each year.