The financial crisis hit hard a few years ago and opened up a barrage of coupons, two-for-one deals and large discounts on everything from clothing, restaurants and consumer goods. Deal hunting is here to stay, with people endlessly searching for an exclusive reward or…
In this issue of FYI we’re discussing the ‘now-ism’ and how you might apply it to your business. When people are looking for a specific product, they want to be able to find it easily and at a reasonable price. Your customers will…
‘FYI’ is our new trend report. in this issue we’re discussing the ‘f-factor’ and how you might apply it to your business. That’s ‘F’ for Friends, Fans and Followers: the new influencers in a customer’s purchasing decision. People are increasingly tapping into their networks of the…