Carolyn Hall

As Director of Business Strategy at Block Strategy, Carolyn focuses on working with clients to grow their company’s market share, launch new products, position and differentiate company offerings, attract and retain staff, and engineer company culture to meet the constantly changing business landscape.

Moving back to Perth in 2006 after living abroad for nearly 17 years, Carolyn took up the position of Brand and Communications Director of the Royal Automobile Club of Western Australia. In 2008, Carolyn was also nominated as Ad Person of the Year by Campaign Brief, the only client to ever be nominated for this award.

Before RAC, Carolyn served as Senior Vice President for the McCann World Group in New York City. In this capacity, she led a large global team in the development of cutting-edge marketing solutions; harnessing a broad spectrum of communication, planning and strategic technologies. Clients she worked with include Microsoft, Intel, Nikon, L’Oreal, MasterCard and Exxon, to name a few.

Her previous experience also extends to the financial industry, where she held a number of key management positions working on B2B marketing programs for London firms including Citibank, Mellon Bank and Bankers Trust. These positions encompassed the supervision of virtually every aspect of marketing communications, including brand management, account planning, advertising and public relations.