Case Studies / Grant Elevators Campaign

Overview
Drawing on four generations of experience, Grant Elevators turns residential homes into works of art with customised elevator solutions.

Problem
With our aging population, residential elevators are becoming less of a luxury and increasingly a quality-of-life choice for Baby Boomers who wish to remain independent as long as possible.  And while the idea of installing an elevator in your home may seem grand to some, the price is far from it. Grant needed a campaign aimed at both end-users and specifiers of lifts that communicated this in an engaging way.

Solution
The ‘Grant Elevators – Lift your style’ campaign highlights the fact that Grant’s elevators are fully customisable while being relatively affordable  – you don’t have to be a pretentious architecture critic or a British toff to appreciate the finer things in life.