Block at 23 — Taking Block east

August 7, 2025
Link to Original Article

After more thantwo decades of building brands from Perth, Block is heading east.

Later this month,we officially launch (Eastern)Block—our long-considered expansion into Sydney.It’s not about reinvention; it’s about taking the same strategic, resourcefuland creatively led approach that’s shaped our work in Western Australia and bringingit to a new market.

In a climate where expectations are high and budgets are tight, Block has built a model that delivers work with impact and efficiency. That model is well-suited to today’s creative landscape, and (Eastern)Block is our way of putting it to work where it's needed most.

Josh Mullens will represent (Eastern)Block on the ground, backed by Block’s full strategic and creative team. It’s a natural next step in our evolution—and one that feels long overdue.

‍

August 7, 2025
Link to Original Article

After more thantwo decades of building brands from Perth, Block is heading east.

Later this month,we officially launch (Eastern)Block—our long-considered expansion into Sydney.It’s not about reinvention; it’s about taking the same strategic, resourcefuland creatively led approach that’s shaped our work in Western Australia and bringingit to a new market.

In a climate where expectations are high and budgets are tight, Block has built a model that delivers work with impact and efficiency. That model is well-suited to today’s creative landscape, and (Eastern)Block is our way of putting it to work where it's needed most.

Josh Mullens will represent (Eastern)Block on the ground, backed by Block’s full strategic and creative team. It’s a natural next step in our evolution—and one that feels long overdue.

‍