Perth’s Hottest Agency of 2023

March 6, 2023
Link to Original Article

Block definitely maybe Perth’s hottest agency. We were pretty excited on Friday to open Campaign Brief’s Perth Hot+Cold Chart 2023 and see they may have declared us this year’s hottest Perth agency. (For those not familiar with the chart, the vertical axis is number of employees, the horizontal chart reads cold to hot). But then we got to thinking - how are you meant to read the chart? So Block’s Forensic Statistics Investigations Unit spent the weekend pouring over the diagram, and theses are their conclusions ...If we take as the point-of-comparison the left or the centre of the boxes that bound the agency names, then it is clear in Figure (1) & (2) that Block has indeed been deemed by Campaign Brief as the hottest agency in Perth.

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However, if the right edge of the boxes are taken as the point-of-comparison, then things get more complicated. For this analysis we had to employ advanced digital enhancement technology (specifically the magnifying glass tool in Photoshop) to review the data at a pixel level. The enhanced images - Figures (3 A-C) show that Block is barely two pixels on the hotter side of our nearest rival.

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Our team is uncomfortable assigning intentionality to this two pixel difference as it could just be an imperfection in the artworking of the chart. So, in conclusion, we are happy to report that according to Campaign Brief, Block is either the hottest or equal-hottest Perth agency in 2023.

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March 6, 2023
Link to Original Article

Block definitely maybe Perth’s hottest agency. We were pretty excited on Friday to open Campaign Brief’s Perth Hot+Cold Chart 2023 and see they may have declared us this year’s hottest Perth agency. (For those not familiar with the chart, the vertical axis is number of employees, the horizontal chart reads cold to hot). But then we got to thinking - how are you meant to read the chart? So Block’s Forensic Statistics Investigations Unit spent the weekend pouring over the diagram, and theses are their conclusions ...If we take as the point-of-comparison the left or the centre of the boxes that bound the agency names, then it is clear in Figure (1) & (2) that Block has indeed been deemed by Campaign Brief as the hottest agency in Perth.

‍

‍

However, if the right edge of the boxes are taken as the point-of-comparison, then things get more complicated. For this analysis we had to employ advanced digital enhancement technology (specifically the magnifying glass tool in Photoshop) to review the data at a pixel level. The enhanced images - Figures (3 A-C) show that Block is barely two pixels on the hotter side of our nearest rival.

‍

‍

Our team is uncomfortable assigning intentionality to this two pixel difference as it could just be an imperfection in the artworking of the chart. So, in conclusion, we are happy to report that according to Campaign Brief, Block is either the hottest or equal-hottest Perth agency in 2023.

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