Situated on the site of the former Artillery Drill Hall and Fly By Night Musicians Club in the heart of Fremantle, Freo.Social is an ambitious venue conceived as the new heart of its community – with co-working spaces, a nanobrewery, food trucks, shows, and much more. With its impending opening, its owners needed to communicate this vision to its stakeholders and the general public.

\ Challenge

Create a brand that would pay respect to the venue’s heritage, whilst staking its claim as a social and creative hub for the community.

\ Outcome

Freo.Social is a brand built for a social generation; one that pays homage to the venue’s military and musical heritage whilst celebrating creative and social communities. The venue's launch has been a resounding success – with back-to-back shows scheduled between now and the end of the year, many of which are sold out or selling out.