\ Challenge

JUCA is a start-up ‘life&style brand for parents&babies’. JUCA challenges preconceptions of what a ‘baby’ brand can be. No cute sugariness nor empty #blessed platitudes. JUCA is committed to quality and attention to detail in all it does.

Initially launching with the release of a signature range of Australian-made, chef-created, small-batch, nutritious meals for children 6+ months. The meals have been carefully crafted to provide children with a range of balanced, savoury flavours to introduce and inspire a positive attitude to healthy eating. But JUCA is a brand with grand ambitions to bring their high concept, ethically sourced, uncompromising attitude to all aspects of parenting.

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\ Outcome

JUCA has been created with the discerning parent in mind. Aesthetically, it expresses a contemporary approach to parenting, seeking to eschew the preconceptions. It is a brand that recognises families come in all forms and that parenting isn’t only the domain of the traditional father/mother unit – JUCA seeks to celebrate families in all their diversity.

JUCA is a brand anchored in understatement.