\ Challenge

An easy hour-and-a-half of Perth, you’ll find a campground nestled in 80 acres of wonderfully wild native forest; a place where birds flit from tree to tree, brooks babble, and trails wind through ancient growth. It’s as magical as it sounds but, without a recognisable brand or online presence, there was no way for potential visitors to know that.

\ Outcome

A new brand identity and website to carry the picturesque setting far from its home in Dwellingup. Language that calmed like water, a colour palette mimicking the grounds, and imagery to inspire.