\ Challenge

Quintis Sandalwood is a Western Australian company that grows plantation Indian Sandalwood in the Northwest of the state. It processes this and sustainably wild-harvested native Australian Sandalwood from the Southeast. Quintis approached Block to review their Brand Strategy and Identity to ensure it reflected their premium B2B product offering and resonated in key international markets including China, Japan, USA, Europe and Korea. The brand needed to pay homage to Sandalwood’s ancient wisdom and healing origins in the context of a modern, technology and science-driven organisation that is focused on the highest quality, sustainable and consistent natural product.

\ Outcome

Quality Sandalwood growing and processing is the ultimate combination of art and science and our brand refresh for Quintis seeks to express that on an international stage. Block created a distinctly Australian brand that brings to life their premium positioning, connection to nature, and thirst for continual innovation.