\ Challenge

Founded by two ex-cops with a passion for scuba diving and a desire to make meaningful change in the lives of Indigenous kids from remote communities, Sorted Futures offers high school students the opportunity to earn their diving qualifications and an introduction into a professional field that they would not have otherwise been introduced to. The skills and commitment required to achieve diving accreditation, has been shown to significantly improve health, social and education outcomes for the children that undertake it.

\ Outcome

Block created a brand for Sorted Futures that has taken them from a side-project for two friends, to a full-time not-for-profit organisation. Sorted Futures was conceived as a youth adventure brand rather than a charity. It is a brand designed, primarily, to engage teenagers while giving education providers and corporations a way to support young people in a way that creates real, tangible, positive outcomes.