\ Challenge

For Black Swan State Theatre Company’s 2020 season, Artistic Director Clare Watson had programmed a diverse suite of productions that looked at universal themes through a distinctly Western Australian lens.

\ Outcome

Fittingly, the 2020 Season campaign, Stories from Here, was created to take audiences on a road trip around Western Australia, from the forest community of Manjimup to the historic inland town of York, the West Australian outback or the suburban streets of Perth. To launch Stories from Here, Block recruited seven emerging photographers to capture a mix of landscapes, from outer-suburbia to the beach and bush. The campaign takes inspiration from scrapbooks, travel journals, road directories and, even old telephone books, with colour sampled directly from the land: it’s designed to feel very inclusive and approachable, as theatre should be.