\ Challenge

The WA Museum Boola Bardip were to host a world-first exhibition, Dinosaurs of Patagonia, which would bring together full-scale casts of ancient Titanosaurs for the first time ever. It was a big deal made even bigger by the star of the show: Patagotitan, the largest terrestrial animal of all time. It was mind-blowing to see in person – reason enough to visit – and we knew that if the public were able to grasp just how huge this giant was, they’d know they needed to visit.

\ Outcome

The campaign brings the size of the exhibition to life. Literally. For the TVC, we illustrated the size of the Patagotitan by comparing it with another famously big entity: former NBA basketballer, Luc Longley. Unfortunately, at just 7'2", he wasn’t going to cut it, so we roped in his brothers as well. The approach of demonstrating the unbelievable size of Patagotitian was extended through every media execution.