\ Challenge

Euroflex, a Northern Italian brand celebrated for its premium steam-based home appliances, set its sights on expanding its presence in the global market. Known for a legacy of innovation and excellence, Euroflex needed a brand identity that could communicate the same high standards across diverse channels, while honouring its Italian roots and pioneering spirit. Despite a desire for change, the company was hesitant to alter its beloved logo. Euroflex’s goal was to unify its identity and establish it as a premium leader, positioned alongside global icons of design and innovation.

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\ Outcome

Block’s approach was evolutionary, not revolutionary. Anchored by the brand idea, “The Best Always Seeks Better”, the refined identity embodies Euroflex’s commitment to innovation and elegance. A redesigned ‘E’ mark combines precision with flowing curves, symbolising the effortless flow Euroflex products bring to daily life. The new identity system—featuring a cohesive colour palette, typography, and visual assets—positions Euroflex as a premium, globally recognisable brand.

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