\ Challenge

Founded in 1928 to offer women equal educational opportunities, St Catherine’s College has evolved from its original mission but remains committed to creating an inclusive, forward-thinking community. With Australian students less familiar with the concept of residential colleges, St Catherine’s wanted a brand refresh that highlights its premium, holistic experience—focusing on academic, social, and personal growth. The goal was to position St Catherine’s as more than a residence, showcasing it as a transformative community that fosters bold, curious minds.

\ Outcome

The refreshed identity presents St Catherine’s as a game-changer and a “first chapter” for students’ transformative journeys. Inspired by book spines and elements of the college crest, the new visual system symbolises the start of each resident’s story in a premium, dynamic environment. This brand concept positions St Catherine’s as a place for exploration, innovation, and leadership, enhancing its appeal and reinforcing its purpose of elevating the college experience beyond measure.

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