\ Challenge

Once-upon-a-time (the 90s) eating at airport meant bland, meagre, and expensive. For Perth Airport, it’s a preconception that couldn’t be futher from the truth. Walking through the terminals, travellers are treated to made-to-order tapas, barista brewed coffee, fresh salads, and the finest Western Australian wines, among other tempting morsels.

As the world reopened after the pandemic, Perth Airport approached Block to create an evergreen campaign that would shine a light on the quality, variety, and convenience of the food and beverage offerings at each terminal, and disrupt the ‘get-in, get-out’ mentality of flying.

\ Outcome

We let the food do the talking by creating a flexible, eye-catching campaign system that focused in on the vibrancy of the dishes and drinks on offer. A bespoke suite of stickers adds further customisation to each execution and can also work as a wayfinding tool.