Dais is a cutting-edge analytics tool that empowers on-the-ground workers with the ability to find the right path, by simulating thousands of different courses of action. Because of its inherent complexity, its makers needed the product and its brand to more clearly articulate its benefits.

\ Challenge

Create a brand and digital framework that would clarify Dais’ purpose to board-level and operational clients, and create strong uptake in a market crowded with seemingly-similar products and consultants.

\ Outcome

The Dais brand brings data to life. The result guided everything from their brand language right through through to the user experience, making the esoteric and complex simple and human.