\ Challenge

Quintis are the world leader in sustainable Indian Sandalwood cultivation and production, dedicating 20 years to revolutionising an industry plagued with unethical practice. ‘Doing the right thing’ is in their DNA so, when they set out to develop a global consumer skincare range, they already had their brief. Science-backed, ethically-sourced and connected through the hero ingredient of Indian Sandalwood oil, each of the nine products in the portfolio, addressing concerns from ageing to scarring, provided consistent results without harming the earth. Block was brought onto the project to identify opportunity within a notoriously competitive omnichannel market, and develop an identity that would attract brand attention and affinity across the world. Our full scope of work covered brand strategy, naming, identity, packaging, online presentation and launch consultation.

\ Outcome

A brand that speaks to the universal idea of friendship. Built on honesty, reliability, care and uncanny chemistry – the same ingredients you’d expect from a best friend – we created a global brand with an energising story and bold look inclusive of the entire gender spectrum. This is open-door skincare: upfront about ingredients, proving claims, and understanding that to bring good to one means to bring good to all – the environment, the individual, the community. Most of all, it champions the skin you’re in. It’s About Time We Met – launching late 2022.