JUCA

\ Challenge

JUCA is a start-up ‘life&style brand for parents&babies’. JUCA challenges preconceptions of what a ‘baby’ brand can be. No cute sugariness nor empty #blessed platitudes. JUCA is committed to quality and attention to detail in all it does.

Initially launching with the release of a signature range of Australian-made, chef-created, small-batch, nutritious meals for children 6+ months. The meals have been carefully crafted to provide children with a range of balanced, savoury flavours to introduce and inspire a positive attitude to healthy eating. But JUCA is a brand with grand ambitions to bring their high concept, ethically sourced, uncompromising attitude to all aspects of parenting.

\ Outcome

JUCA has been created with the discerning parent in mind. Aesthetically, it expresses a contemporary approach to parenting, seeking to eschew the preconceptions. It is a brand that recognises families come in all forms and that parenting isn’t only the domain of the traditional father/mother unit – JUCA seeks to celebrate families in all their diversity.

JUCA is a brand anchored in understatement.

\ Services

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Brand Guidelines and Systems

Content Development and Writing

Social Media Marketing

Print Design and Production

Still and Moving Image Creation

Packaging Design

\ Sectors

Food & Beverage

\ Recognition

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JUCA

\ Challenge

JUCA is a start-up ‘life&style brand for parents&babies’. JUCA challenges preconceptions of what a ‘baby’ brand can be. No cute sugariness nor empty #blessed platitudes. JUCA is committed to quality and attention to detail in all it does.

Initially launching with the release of a signature range of Australian-made, chef-created, small-batch, nutritious meals for children 6+ months. The meals have been carefully crafted to provide children with a range of balanced, savoury flavours to introduce and inspire a positive attitude to healthy eating. But JUCA is a brand with grand ambitions to bring their high concept, ethically sourced, uncompromising attitude to all aspects of parenting.

\ Outcome

JUCA has been created with the discerning parent in mind. Aesthetically, it expresses a contemporary approach to parenting, seeking to eschew the preconceptions. It is a brand that recognises families come in all forms and that parenting isn’t only the domain of the traditional father/mother unit – JUCA seeks to celebrate families in all their diversity.

JUCA is a brand anchored in understatement.

\ Services

Brand Strategy

Brand Positioning

Brand Architecture

Brand Identity

Brand Guidelines and Systems

Content Development and Writing

Social Media Marketing

Print Design and Production

Still and Moving Image Creation

Packaging Design

\ Sectors

Food & Beverage

\ Recognition

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