JUCA
A life&style brand for parents&babies
\ CHALLENGE
JUCA is a start-up ‘life&style brand for parents&babies’. JUCA challenges preconceptions of what a ‘baby’ brand can be. No cute sugariness nor empty #blessed platitudes. JUCA is committed to quality and attention to detail in all it does.
Initially launching with the release of a signature range of Australian-made, chef-created, small-batch, nutritious meals for children 6+ months. The meals have been carefully crafted to provide children with a range of balanced, savoury flavours to introduce and inspire a positive attitude to healthy eating. But JUCA is a brand with grand ambitions to bring their high concept, ethically sourced, uncompromising attitude to all aspects of parenting.
\ OUTCOME
JUCA has been created with the discerning parent in mind. Aesthetically, it expresses a contemporary approach to parenting, seeking to eschew the preconceptions. It is a brand that recognises families come in all forms and that parenting isn’t only the domain of the traditional father/mother unit – JUCA seeks to celebrate families in all their diversity.
JUCA is a brand anchored in understatement.
Services
Brand Strategy
Brand Positioning
Brand Architecture
Brand Identity
Brand Guidelines and Systems
Content Development and Writing
Social Media Marketing
Print Design and Production
Still and Moving Image Creation
Packaging Design
Sectors
Food & Beverage
Recognition
AGDA Design Awards 2023 Finalist
Brand: Small Business
PADC Skulls 2023 Finalist
Communication Crafts: Photography
