The non-alcoholic drink market is highly saturated, especially in the health food space. Kommunity Brew is a company with a mission – to change Australia’s drinking culture – which is appropriate because they brew small-batch, organic kombucha. Beginning in farmers markets, then local independent grocery stores, they engaged Block to create a brand identity and packaging design that could take them to the next level – national and international supermarkets. Kommunity Brew were looking for brand that drew on their roots, while pushing them forwards, increasing their shelf-presence and allowing them to extend the reach and understanding of the kombucha category as a whole.