Otherside Brewing Co.
Beer that’s cold, not cool

\ CHALLENGE

Having released their first brew in limited batches as a test of concept, Otherside Brewing Co. approached Block to help them develop a clear brand identity, define their brand story and develop a brand architecture that will allow them to build an independent brewery brand with long-term prospects for expansion.

Create a beer brand that could rise above the glut of craft breweries and the pretension surrounding them.

\ OUTCOME

Grounded in populism, the ‘beers made for drinking’ ethos underpins a comprehensive brand architecture that builds on the brewery’s roots in the music festival business and opens the potential for it to become a true lifestyle brand. Otherside have released six brews, gaining exceptional penetration across the state into bars and retailers in a very short period. Demand has been such that in 2018, they expanded into their very own purpose-built brewing facility and taphouse.

Services
Brand Research
Brand Strategy
Brand Positioning
Brand Architecture
Brand Identity
Naming
Brand Guidelines and Systems
Advertising Campaign Development
Content Development and Writing
Social Media Marketing
Email and Direct Marketing
Event and Experiential Marketing
Website Design
Website Development
Print Design and Production
Still and Moving Image Creation
Packaging Design
Signage & Environmental Graphics
Trade Show and Event Booth Design
Point of Sale Design
Merchandise Design and Sourcing