State Library of Western Australia
Follow your curiosity
\ CHALLENGE
The State Library of Western Australia is more than a book lender. It is the custodian of our state’s history, a collector and curator of stories, a vibrant community hub, a source of creative inspiration, a conduit to the collective knowledge of the world, and a champion of literacy in all its forms. Serving WA from the iconic CBD building, local libraries across the state, and – increasingly – online platforms, the State Library seeks to expand the knowledge of every Western Australian by empowering access to learning, creativity, and our shared history.
In 2023, at the advent of a new leadership team, the time was right to reinvigorate the identity of this important public institution for a new century.
\ OUTCOME
Every person who engages with the State Library shares a common trait: a sense of curiosity. They arrive for one thing – a exhibition, a program, a book, a table to collaborate and brainstorm on an assignment – and find endless opportunities for exploration. Here, one thing always leads to another.
Our brand identity takes inspiration from these individual journeys of discovery, visually illustrating how one question, one thought, one spark can set in motion a lifelong love of learning. Structured but with space to move, the system poses a simple question: where will the State Library take you?
Services
Brand Research
Brand Strategy
Brand Positioning
Brand Architecture
Brand Identity
Brand Guidelines and Systems
Content Development and Writing
Print Design and Production
Still and Moving Image Creation
Signage & Environmental Graphics
Merchandise Design and Sourcing
Sectors
Arts & Culture
Public Sector
Education
Destination
Recognition
Transform ANZ 2024 Gold
Best Visual Identity: Public Sector
PADC Skulls 2024 Silver
Design: Brand Refresh Large
Good Design Awards 2025 Gold
Communication Design, Branding and Identity
